Abstract

The Profiling technique using collective intelligence is an efficient way to organize the information that you already have from target companies inside your organization. It is useful for a better understanding of your customers, competitors and suppliers in order to anticipate strategic movements and be prepared for the future. The presentation will explain in very simple steps how to implement this practice in your organization, how to use your own team in order to provide a clear picture of target companies. It is also a powerful way to engage people and spread knowledge inside your organization.

Key topics

• Preparing the ground – collecting public information with efficiency
• Collective Intelligence – gather information spread into your organization
• Collective Intelligence – analyzing your target using the collective power
• Collective learning process – discovering your blindspots
  

Speaker profile

Alexandre Del Rey is Market Intelligence Manager at Voith Hydro, a leader in providing complete solutions for hydroelectric power plants. He has more than 15 years in multinationals in Brazil, United States, Germany, and China . He is a speaker at events of Competitive Intelligence and Strategy in Brazil, United States, and across Europe. He is also a professor at several Business Schools in Brazil. Since 2010, he has been a member of the SCIP Steering Committee of Brazil, and in 2014, he assumed the presidency of the Brazilian Chapter of SCIP and was appointed as a chair on the SCIP Global Advisory Board. He is the author of the chapter on Competitive Intelligence in the book Fundamentals of Information Systems. Alexandre holds a Master of Science in Business Administration from USP in Quantitative Methods for Competitive Intelligence, and a MBA by FGV EASP. Alexandre graduated with a degree in Mechanical Engineering from UNICAMP.